A Premier Mid-Atlantic Brand Asset
Sheetz-to-Sheetz Trail Run
★ An Event Acquisition Opportunity for the 2028 Season ★
After ten years of sold-out success, the Sheetz-to-Sheetz™ Trail Run is officially available for acquisition. Current management is seeking a qualified successor or organization to acquire the total brand portfolio, intellectual property, and operational ecosystem following the milestone 10th Anniversary Race in April 2027.
A 14-Mile "Linear Party" & Community Celebration
The Sheetz-to-Sheetz™ Trail Run completely disrupts the traditional racing model. Engineered not as a high-stress athletic competition, but as a proven high-energy 14-mile "linear party" and community celebration, the feel-good event brings together 75 dedicated volunteers, local municipal partners, and hundreds of runners annually. The point-to-point course is a dynamic pipeline of unique experiential attractions—featuring themed aid stations, custom humorous course signage, a high-touch finish line layout, and the signature Glaze of Glory™ finisher experience. This distinct, relationship-driven culture transforms participants into an intensely loyal brand community while raising over $34,000 to date in charitable donations for local and regional causes.
Proven Demand & Community Equity
Driven by a Demand Vacuum: Capped by physical permits and safety logistics, 400 spots consistently sell out within hours of launch.
Targeted Regional Footprint: Deep market penetration across three key Virginia corridors: the immediate local footprint, Northern Virginia (NOVA), and the Greater Richmond area.
Top-Rated Consumer Sentiment: Rated #1 off-road race in America (4.95/5.00) in 2025 by runners at racecheck.com. Holds an all-time 4.92-star rating.
Established Community Goodwill: Over $34,000 generated in regional charity foundation impact funding, building deep institutional and corporate trust.
What Is Included in the Acquisition
Digital & Brand Assets: Long-standing primary domain, integrated participant CRM database, automated email workflows, established common law trademark rights (
™), and complete digital media archives.Physical Event Infrastructure: Complete inventory of reusable event gear and custom course assets.
Codified Operational Blueprints: Clean, repeatable process playbooks including the staff & volunteer handbooks, traffic control layouts, VDOT coordination frameworks, and a custom emergency response plan.
Community & Institutional Assets: Established, well-documented operational relationships with local government, race industry, tourism and vendor networks.
A Seamless Handoff Strategy
2027 Milestone Execution: Current management will fully direct the historic 10th Anniversary race in April 2027.
Turnkey 2028 Handover: Brand ownership, digital assets, and historical playbooks officially transfer post-race for the 2028 season.
Executive Shadowing Opportunity: Confirmed buyers receive exclusive, behind-the-scenes access to shadow any operational touchpoint during the 2027 season for a zero-friction, hands-on transition.
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Request the Confidential Information Memorandum (CIM)
To receive financial histories, physical asset inventories, valuation schedules, and sample operational playbooks, please complete the inquiry form below. Access to the full secure data room requires a standard Non-Disclosure Agreement (NDA).
