Partnership Proposal:
Snackin' with Sasquatch
Proposed graphic advertising the rebranding of Aid Station #3.
A mock-up of what runners will actually encounter on the course.
🌲 The Concept: From "Messin'" to "Snackin'"
The Sheetz-to-Sheetz Trail Run is a wildly popular 14-mile journey through the rugged heart of Virginia, connecting two iconic Sheetz convenience stores. For 2026 (April 4, the day before Easter), we are transforming our most grueling segment—the infamous "Mile 10 Wall"—into a branded experience that builds on Jack Link’s marketing legacy.
Introducing the "Trail Marshal"—a helpful Sasquatch who has traded pranks for a Sheetz hat and a mission to fuel runners. Standing at the point where racers need it most, the Marshal will personally greet them with Jack Link’s jerky from a festive Easter basket, providing the high-protein "Wild Side" boost they need to finish strong.
🤝 Strategic Brand Fit: The Retail Hero Story
Target Audience: Reach 400+ trail runners—a high-performance demographic that perfectly embodies the "Feed Your Wild Side" ethos.
Retail Synergy: This isn't just a race; it’s a celebration of your top retail partners. By connecting two Sheetz locations, we create a direct, on-trail link between your product and your customers.
Authentic Engagement: The Sasquatch is the unofficial mascot of the woods. This activation turns a standard water stop into a viral photo opportunity, matching the race’s intentionally quirky, high-energy personality.
🎁 The Proposal: "Sasquatch Support Station" Powered by Jack Link’s
We are seeking an in-kind product placement partnership to bring this "Type-2 fun" activation to life.
The Partnership Investment:
Product: 300 individually packaged Jack Link’s jerky samples for the aid station. (Optional: 400 additional samples to include in all runner swag bags.)
Signage & Gear: Branded banners, "Sasquatch Crossing" signs, decals, and a hat/patch to officially "kit out" the Trail Marshal.
Charity Raffle (Optional): A package of food and/or merchandise (valued at $50+) for our raffle benefiting local non-profits.
The Return on Investment:
Exclusive Naming Rights: Aid Station 3 becomes the official "Jack Link's Sasquatch Support Station."
Dominant Brand Presence: Ownership of the race’s most talked-about and photographed on-course feature.
Content Library: Access to high-quality photos and video of the activation for your social media channels, supported by our dedicated #SnackinWithSasquatch hashtag.
Product placement: We put your protein-packed samples in the hands of 400 trail runners.
🏃 About Us: More Than Just a Run
A "Bucket List" Event: Sheetz-to-Sheetz is a premier regional event with a cult following. We are a high-demand race that typically sells out within hours of registration opening.
The Vibe: We specialize in the unexpected. From custom characters to themed aid stations, we create the kind of memorable, "Type-2 fun" experiences that keep runners coming back year after year.
Mission-Driven: We are deeply rooted in the community, raising thousands of dollars annually to support multiple local charities.
Top-Ranked Experience: Consistently recognized as one of the best-organized and most unique trail runs in the Mid-Atlantic, we prioritize a professional athlete experience with a quirky soul. We are currently ranked the top off-road race in America by RaceCheck athlete reviews.
💬 Contacts
Chris Chalkley, Race Director | chris@sheetz2sheetz.com | 540-424-4849
